iPhone 3.0 new features

The Apple iPhone 3.0 was presented today at Cupertino. Here are some of the new features that I think are quite exciting:

+ Purchasing new content from within an app
“You can now purchase a game that comes wiht 10 levels, and when you’re done playing those levels, you can purchase the next 10 levels for the game.”
All of it is tied into the iTunes Store. You’re asked for your iTunes password but you remain within the app.
Developer picks the price for in-app purchased items. Same 70 percent goes to developer, charing no credit card fees, and developers are still paid monthly. But: this is only for paid apps; free apps cannot charge for content.

+ Peer to Peer connectivity
Example: kids in the car and they want to play games back and forth.
iPhone 3.0 now has a standard system for finding other devices in the same area – no WiFi network needed.
Automatic discovery performed over Bluetooth.

+ Talk directly to an accessory
Example 1: iPhone can control the speaker’s EQ.
Example 2: About FM transmitters for cars, FM signal can now be controlled from the iPhone’s display.
Example 3: Talk with medical devices and accessories. iPhone apps can send data from medical devices straight to doctors.

+ Maps: Apple will allow downloadable content in apps
“We’re taking the heart of the Maps application and making it a public API so developers can embed that map in their apps.”
You can pinch and zoom, get satellite view, hybrid, standard map, add custom notes, use WiFi and cell triangulation.”
Even reverse geocoding.
Enables developers to use Core Location as the basis for turn by turn apps.
Can use WiFi and cell triangulation, but there’s one catch: “Bring your own maps.” Due to licensing, Apple cannot allow developers to use the Maps app tiles.

+ Push Notifications
Apple tested apps that ran in the bkg on BlackBerry, Windows Mobile, etc. “In all cases, standby time dropped by 80 percent or more.”
Using Push Notifications on iPhone, standby time only dropped by 23 percent when testing an IM app.
3rd party server pushes notifications through to Apple and to the user’s iPhone.
can push sounds, text alerts.
“The nice part about this is: it scales.”

Some other features:

+ Has a new email sheet so apps don’t have to quit
+ Proximity sensors, iPod library access.
+ Streaming audio and video over HTTP
+ Data detectors, built in VoIP APIs


I didn’t buy it, Ana got me one for Xmas out of nowhere! I was pretty astonished as she had to sign a contract with Telecom to get it :s

On the cool side:

  • the apps – you buy them of Apple App store using iTunes or directly via the phone very easily.
  • software updates – with many mobiles if you get an error in the factory software the only way to get it fixed is to do a firmware upgrade, and you need to be a bit adventurous to do that and hope it works. With the iPhone it is very easy to upgrade the software and people are improving and reporting bugs every day.
  • it’s a GPS, it’s a PDA, it’s a mobile phone, it’s an iPod.
  • internet browsing, google earth, youtube, games, etc.
  • you can ssh or remote connect from it.
  • good integration with the Mac and Google, it syncs calendars, GMail accounts, etc.

On the not so cool side:

  • the battery – it’s a GPS, it’s a PDA, it’s a mobile phone, it’s even an iPod but it is not magic :) That means the battery doesn’t last too long if you use it for internet browsing, google earth, youtube, etc. If you use it like a mobile phone it should last the same as a normal mobile but I haven’t test this (guess why). Nowadays I charge mine every two or three days depending on the usage. This is the only reason I see why it may not be the ideal thing for a traveller. Maybe you can work around this with a second battery?
  • camera quality is so-so.

This is all I can remember but as you know there are a lot of reviews out there. Someone was telling me it doesn’t do photo sms’s but it is not something I use anyway. I can upload photos to Flickr or Picasa on the go with an app I have :-)

And apart from that, you’re always connected to the Internet, which is a new experience. Sure you can get the same thing with a Blackberry but … this is such a cool device really. You should just go to a shop and try it for a while. You’ll see.