Somehow we get fixed on this idea of getting it right the first time. It’s like we were planning to write a book and expected the first sentence we write once we sit at the table is a Shakespeare poem. Unfortunately business growth doesn’t work like that and is much more connected to experimentation and refinement than anything else.
That means we need to explore and try out different acquisition channels for our ideas until we hit one that we can grow at a fair growth rate.
The challenge is that when you don’t see progress for a few weeks we start doubting ourselves and thinking we should perhaps work on something else rather than tweak it and improve it.
What do you think?