My inner fight to do what I really want to do

I’ve been doing WordPress consulting for a few years now but always on the lookout for building an amazing product on the side. Unfortunately I haven’t been able to do this yet.

You see, I don’t want to build just any kind of product, I want to build a high adoption SaaS. I’m fascinated by the possibilities of these kind of products because they are available from any computer, any device, any time and because developers can push new code to customers several times a day making the solution more of a service than a software.

Ever since I started hearing about startups I’ve felt compelled to pursue such a venture and whenever I try to steer from it for a few months I start to feel anxious or bored and find myself drifting away thinking that what I really should be doing is following my dream.

So why don’t I do it? What’s my excuse? I haven’t been able to find the time / discipline to work on building a product while simultaneously working on projects for clients – I’ve found this approach to be much harder than I thought initially and at least for me very unlikely to ever work (it hasn’t worked so far so it’s not likely to work in the future). I got to a point with the team where we reserved a day a week to work on it but as soon as deadlines from clients approached we gave in and lost focus.

So where do I go from where? It seems a good time for a change in strategy. I’ll have to think further about this. Working solely on building a product in the next months is a possibility. Of course at least a month or two will need to be serious research to validate the idea in the real world. Although I’ll have trouble doing that, I think I’ve at least learned that bit so far.